Social media is probably the most important change to the way that consumers use the internet since google launched. We strongly believe that incorporating social media into digital communications activity is relevant for all brands in different ways. Our approach to developing a specific social media strategy is key to ensuring investment in this complex and fast moving space will deliver long term value to the businesses and brands with which we work. Our work has included developing and extending experts into the social space, getting involved in conversations, using web 2.0 tools such as delicious and twitter, developing networking and knowledge sharing solutions.