The Fallen Angel campaign takes the form of an interactive and
highly personalised video starring Kelly Brook as an archangel who
is stuck in heaven, only to be released when she finds 'The One'
(the viewer). In the video, a trinity of angels work tirelessly to
find 'The One', a legendary human who when combined with the scent
of Lynx Excite will release the archangel. The video uses Facebook
Connect to create a personalised experience whereby Kelly Brook
addresses the viewer by name and even falls to earth and appears
outside their home. Viewers can then share their experience with
their Facebook friends.
As well as targeting Lynx's 170,000 Facebook followers, the
video was supported by banner ads, teaser videos, and behind the
scenes footage. The ads end with the strapline 'Will Kelly fall for
you?', enticing viewers to take part in the interactive video