Give rugby fans the chance to create a personalised team talk from England captain, Lewis Moody, encouraging them to watch the game as a team. An initial trailer features action-packed rugby footage and Moody giving a passionate team talk to an empty changing room.
Using MMS, full page online advertising, interactive video advertising, and finally an email, we drove fans to sign up for the Facebook app. Facebook users must 'like' the Guinness page to use the 'Get Your Team Out' app. The app then lets them create a personalised video, putting them and their friends in front of Moody.