What can brands learn from ‘The Social era’ of sponsorship? 13 May 2013 0 Comments As its legacy continues to grow, last year will forever be the year of London 2012, one of the greatest events ever to grace the sporting world. It also happened to fall within what the industry is calling ‘The Social Era’ of sponsorship. Continue reading... Categories: Social Media Blogs Tags: Intelligent Influence Kelly Brook Lewis Moody Second screening Social Branding Social Media TMW always on content mobile sponsorship Neil Oakley Senior Account Director
TMW’s head of community ranks in Red Magazine's 20 women under 30 1 May 2013 0 Comments Vikki Chowney is hailed as "The Social Media Guru" by Red Magazine. Continue reading... Categories: Social Media News Tags: 20 women under 30 Red Magazine Vikki Chowney head of community social media social media guru Hema Chauhan Marketing Executive
What’s the importance of the ‘always on’ approach? 23 Apr 2013 0 Comments Here’s my take on why being ‘always on’ is important and what it means for brands and their agencies. Continue reading... Categories: Social Media Blogs Tags: Lynx Marketers agencies agency always on branding brands clients dogging tales marketing social media Kelly Moor Community Manager
Future Trends - The rise of clicks and mortar 1 Feb 2013 0 Comments The blurring of lines between the physical and digital worlds could hold great opportunities for retailers. Continue reading... Categories: Social Media Blogs Tags: Facebook Retail ecommerce social media Victoria White Joint head of shopper marketing
There are still no shortcuts to Social Media ROI 29 Jan 2013 0 Comments With no set industry standards for measuring Social Media ROI, it’s difficult for marketers to know where to start. Continue reading... Categories: Blogs Tags: Facebook measurement social media social media ROI Vikki Chowney Head of Community