TMW teamed up with Marketing Sciences to carry out research into Generation Y’s attitude towards shopping. Read on to find out the results.

With all the bad news currently swirling around the retail sector it’s easy to think that everyone is suffering. However, some retailers and brands are getting things right and part of that success can be put down to their understanding of key shopper trends. Here are four things that brands can do right now to appeal to today’s shopper.

TMW is launching a shopper marketing campaign for Diageo and Schweppes brands to kick start a summer of celebrations.

Having returned from a three month sabbatical, read my account of the time I spent away from marketing and in the shoes of a consumer.