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Understanding shoppers is the key to retail success

Understanding shoppers is the key to retail success

With all the bad news currently swirling around the retail sector it’s easy to think that everyone is suffering. However, some retailers and brands are getting things right and part of that success can be put down to their understanding of key shopper trends. Here are four things that brands can do right now to appeal to today’s shopper.

Victoria White Joint head of shopper marketing
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