As its legacy continues to grow, last year will forever be the year of London 2012, one of the greatest events ever to grace the sporting world. It also happened to fall within what the industry is calling ‘The Social Era’ of sponsorship.

Your emails may be full of fab content, but it don’t mean a thing if your subject line ain’t got that zing. TMW content editor Claire Bussey gives her top tips for creating engaging subject lines that encourage readers to open your emails.

This is the question that Campaign magazine asked me for their full page Double Standards feature. Here, I take an in depth look at how brands are engaging with the youth market and what lies ahead for marketers who are keen to keep up with this rapidly evolving sector.