Econsultancy Roundtable gets to grips with social media marketing and measurement 13 Mar 2013 0 Comments Here’s my roundup from Econsultancy’s recent social media Roundtable. Continue reading... Categories: Social Media Blogs Tags: Econsultancy NPS governance influence score infographics net sentiment score rules of engagement social ROI social engagement social enterprise solutions social media management socialised CRM socialising a brand talent recruitment Julie Roberts Marketing Effectiveness Director, Strategy
SXSW – A world of opportunity for brands 11 Mar 2013 0 Comments Landing in Austin you get the feeling everything about this city is dedicated to SXSW. Continue reading... Categories: Social Media Blogs Tags: Austin Mike Phillips SXSW South by South West TMW Texas brands Mike Phillips Planner
TMW named global ‘Category Development – On Trade’ winner at Diageo’s Marketing Brilliance Awards 28 Feb 2013 0 Comments TMW has received a prestigious Diageo Marketing Brilliance Award for it's Gordon's Elderflower campaign. Continue reading... Categories: News Awards Alcoholic Beverages Tags: Diageo Marketing Brilliance Awards Gordon's Elderflower Gordon's Gin TMW diageo Louisa Papachristou PR and Communications Manager
TMW creates digital campaign to launch Knorr Kitchen Academy 27 Feb 2013 0 Comments TMW supports the launch of the Knorr Kitchen Academy with an integrated digital campaign. As well as offering tailored content the Academy gives consumers a chance to win a full day masterclass with one of the Knorr chefs! Continue reading... Categories: Social Media News Tags: Chef Cookery Masterclass Culinary Facebook Knorr Knorr Kitchen Academy Pinterest Recipes TMW iAd Louisa Papachristou PR and Communications Manager
Nine questions every CMO should ask their mobile strategist 25 Feb 2013 0 Comments According to a recent study, only 14% of CMOs are happy with their mobile strategy. TMW’s Douglas McDonald and Mike Phillips outline the nine key questions that every CMO should be asking their mobile strategist. Continue reading... Categories: Blogs Mobile Tags: CMO Douglas McDonald Email Mike Phillips Mobile TMW mobile optimisation Louisa Papachristou PR and Communications Manager