Diageo has recently launched a drink calculator called 'Ask Dave', aimed at helping consumers make informed choices about alcohol. Created by TMW, the microsite calculates the number of units the user has consumed, the number of calories in each drink and the time it takes for the body to process the alcohol. The idea is to help users better understand the impact that alcohol has on their system and even includes some 'smart drinking tips' such as avoiding top-ups and drinking lots of water. The site is built to work across mobile, desktop and iPad, making it a responsive solution.
Try it out for yourself here.