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TMW uses parallax scrolling for new Brother UK campaign

TMW uses parallax scrolling for new Brother UK campaign

TMW has created an innovative approach to supporting Brother UK's range of printers. The site uses parallax scrolling, a technique which features layered images that move around the site at different speeds, creating a 3D illusion. The site, which has been built in HTML5, offers the user a highly personalised experience. On the labelling campaign page, users are asked to insert their name into a virtual printer; as they scroll down, the site showcases a variety of situations where the printer labels could be used. You can try the site out here:

 

Sophie Clutterham Research & New Business Executive

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