Last week, Lynx celebrated a milestone as its UK and Ireland
Facebook page reached 1 million fans. This achievement marks Lynx
out as the first Unilever brand to reach 1 million fans in the UK
and Ireland.
To mark the occasion, Lynx released a celebratory film on
Facebook as a 'thank you' to its fans. Opening with the line 'The
one millionth Lynx Effect', the film, which was produced by TMW,
features a Rube Goldberg machine being activated by the fictional 1
millionth fan.
In the film, the protagonist sets off a chain reaction around
his bedroom, which is built from an extensive range of Lynx
products and past campaign references. The references range from
the more obvious angel wings featured in the Lynx Excite campaign,
to underwear and trainers from the iconic Getting Dressed ad, the
more subtle map of Africa with the distinct three claw marks and
the Dark Temptation chocolate man.
The chain reaction ends with the 1 millionth fan getting the
Lynx Effect. In turn this causes a beautiful girl to enter the
scene and trigger the chaotic climax which reveals the cast and
crew who put the machine together.
The machine and set took three weeks to build and the one-day
shoot consisted of 58 takes and resets to capture the final
video.
Louisa Papachristou
PR and Communications Manager