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Diageo launches exclusive online community for bartenders

Diageo launches exclusive online community for bartenders

TMW has developed The Reserve Club, an exclusive online bartender community for Diageo's premium Reserve brands. The invitation only community is a unique hub aimed at providing inspiration and information for the world's best bartenders.

As well as relevant content from the brands, which include Johnnie Walker Blue Label, Ketel One and Grand Marnier, the hub provides regular blogs from Diageo's Brand Ambassadors and content from Fellowship members. One of the contributors is Erik Lorincz, head bartender at The Savoy's American Bar. The Club was launched a week before the Western European finals of Diageo's Reserve World Class Bartender of the Year competition, which celebrates the craft and skill of the profession. TMW will manage the website, working with Diageo to provide relevant and inspiring content for members.

Louisa Papachristou PR and Communications Manager