TMW has developed The Reserve Club, an exclusive online
bartender community for Diageo's premium Reserve brands. The
invitation only community is a unique hub aimed at providing
inspiration and information for the world's best bartenders.
As well as relevant content from the brands, which include
Johnnie Walker Blue Label, Ketel One and Grand Marnier, the hub
provides regular blogs from Diageo's Brand Ambassadors and content
from Fellowship members. One of the contributors is Erik Lorincz,
head bartender at The Savoy's American Bar. The Club was launched a
week before the Western European finals of Diageo's Reserve World
Class Bartender of the Year competition, which celebrates the craft
and skill of the profession. TMW will manage the website, working
with Diageo to provide relevant and inspiring content for
members.
Louisa Papachristou
PR and Communications Manager