Vaseline has launched its first Limited Edition Lip Therapy tin
in Crème Brûlée and to support the launch, TMW has developed a
social media campaign using facebook.
The facebook site includes content from Vaseline's expert beauty
blogger who shares her top tips on how to achieve 'truly kissable
lips', and drives fans to the Selfridges site to make a purchase.
Customers who try the product in store are invited to take a photo
in the pop up booth and upload it to their facebook page. The
campaign has been a great success with one tin sold every 20
seconds on the first day; a record for both Selfridges and
Vaseline! The variant was available exclusively in Selfridges
London and Manchester stores for one week, before being rolled out
For exclusive behind the scenes access to the launch event,