Show main menu Finding us
Vaseline launches Limited Edition Lip Therapy in Crème Brûlée

Vaseline launches Limited Edition Lip Therapy in Crème Brûlée

Vaseline has launched its first Limited Edition Lip Therapy tin in Crème Brûlée and to support the launch, TMW has developed a social media campaign using facebook.

The facebook site includes content from Vaseline's expert beauty blogger who shares her top tips on how to achieve 'truly kissable lips', and drives fans to the Selfridges site to make a purchase. Customers who try the product in store are invited to take a photo in the pop up booth and upload it to their facebook page. The campaign has been a great success with one tin sold every 20 seconds on the first day; a record for both Selfridges and Vaseline! The variant was available exclusively in Selfridges London and Manchester stores for one week, before being rolled out nationwide.

For exclusive behind the scenes access to the launch event, click here:
http://www.youtube.com/watch?v=EQNot-9D4MQ

Louisa Papachristou PR and Communications Manager

Comments

Mobile
Tablet
Desktop